Valcourt, Québec, September 10, 2008 – Bombardier Recreational Products Inc. (BRP)
dedicates its new design and innovation centre to its Chairman, to mark the major role Laurent
Beaudoin played in the success of the company over the past 45 years.

"For more than 45 years, Laurent Beaudoin has been a firm believer that innovation is the only
way to succeed; we wanted to commemorate a man whose leadership, passion, innovative
spirit and dedication have made our company a leader in the powersports industry," said José
Boisjoli, president and chief executive officer.

Recognized as one of Canada's largest design centres, the 5,000 square meter (? 50,000
square foot) - $15 million - state-of-the-art building located in Valcourt, Québec will house under one roof, BRP's design and advanced concept teams. The team represents a group of
approximately 60 talented individuals ranging from transportation designers, product designers,
graphic designers, engineers, human factors expert, mechanics, CAD technicians, modellers,
moulders, painters, and management people. We have known great successes in the past with the introduction of paradigm-shifting products such as the sit-down Sea-Doo® personal watercraft, the REV® platform on our Ski-Doo® and lynx® snowmobiles, and more recently, the Can-Am™ Spyder™ roadster", said Denys Lapointe, executive vice-president, design and innovation. "This new centre offers a fantastic creative environment. It brings together skilled, committed and passionate people whose talent will be leveraged to work on multiple projects for current and new segments,'' he also commented.

RP's innovative products have surprised and conquered the world's markets for more than 60
years. This new centre, coupled with other recent investments made in the Centre de
technologies avancées BRP - Université de Sherbrooke and the Regional Innovation Centre in
Austria, demonstrates BRP's commitment to the world of powersports and the development of new products and more environmentally-friendly technologies.

"Innovation is very much at the heart of our heritage and will continue to be the base upon
which our future successes are built'', said Boisjoli. ''Our engineers, designers and technicians
must continue to invent new paradigm-shifting products so we maintain our leadership in this
promising industry; this design centre will give them the proper environment to do so,'' he
concluded. In his speech, Beaudoin said that the: ''look of a vehicle must communicate the experience one will live with it". He also said that: ''at first glance, one must know the product will perform. Yet, at the same time, it must tempt one's emotional curiosity to ride it: that is what design does". The Chairman also reaffirmed the board's determination to move forward with current investments to prepare BRP for the future.

ver the years, BRP's talented design team has won numerous international awards and today,
continues to be recognized by global design organizations such as the Red Dot in Germany and
the International Design Excellence Awards. With the new centre, BRP is maintaining the
tradition of reinforcing its economic contribution to the region including attracting talents from
different parts of the world. Bombardier Recreational Products Inc. (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorised recreational vehicles. Its portfolio of brands and products includes: Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and sport boats, Evinrude and Johnson outboard engines, direct injection technologies such as E-TEC, Can-Am™ all-terrain vehicles and roadsters, as well as Rotax engines and karts. With manufacturing facilities on three continents, BRP products areistributed in more than 80 countries.
www.brp.com


For information:
Johanne Denault
Manager, Corporate Communications
Tel: 450.532.5173
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