October 22, 2008

What a week for Arctic Cat. In case you missed it, we have had unprecedented opportunities in recent days to Share Our Passion on television and in print, in the

news media and in entertainment circles.

It began with Team Arctic racer and husband of vice presidential candidate, Todd Palin, making a special stop in Thief River Falls last Friday, October 17 along with

racing partner and seven-time Iron Dog winner, Scott Davis. Sure, it was meant to be a politically-motivated photo op, but Palin spent way more time praising our

snowmobile brand than the Republican ticket. We’re proud to have provided the perfect backdrop where Palin could advocate for the outdoors and more

importantly, Arctic Cat.

Press coverage from Palin’s visit was seen all over, including a special segment on “Entertainment Tonight” and broadcast coverage in 30 states. Print coverage

reached more than 700,000 people with highlights in Thief River Falls Times, Grand Forks Herald, St Paul Pioneer Press, Star Tribune, Bemidji Pioneer, Duluth

News Tribune and The Leader-Telegram.

The spotlight on Arctic Cat didn’t end there. During its highest rated episode in 14 years, Saturday Night Live featured Team Arctic Racewear on a widely praised

“Weekend Update” segment. If you didn’t get a chance to see SNL, be sure to check out the great National coverage we received here:

You’ll find this clip alone has been seen by more than 2.3 million people!

We hope that you share in our excitement over the publicity we’ve received in the last week. We’re proud of our brand and even more proud of you, and your

commitment to sharing the Arctic Cat passion.